Daily Archives: November 22, 2014

Attracting clients: Corporate counsel tips for bringing in business 

The Legal Marketing Association recently held its annual Conversations with Corporate Counsel event, which featured in-house lawyers from Beats Electronics, NBC/Universal Media, Toyota, Yahoo! and others. The “conversations” covered a variety of topics concerning the relationship between outside and inside counsel. Some key takeaways were: • Corporate counsel see themselves less as lawyers and more …

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